Five Small Business Content Marketing Truths
Being competitive means being visible online, and for this you need content. Businesses of all sizes now understand the importance of content for effective marketing. Customers have spoken and they want content – whether it’s to be informed, educated or entertained. But for smaller businesses, there are real challenges in capitalising on online opportunities and […]
Why Marketers Should Have More Interest In Pinterest
Depending on your business and your audience, it could pay to look beyond the trusted staple of articles at more visual, and creative, ways to build engagement and traction online. Content marketing means more than articles. People consume content in various different formats – including images, video and audio, as well as text. Should Pinterest […]
SEO Doesn’t Have To Be Like “Juggling Lemons”
An effective content marketing strategy will see a website frequently updated with high quality content. Whether in the form of blogs, infographics, videos, news articles or landing pages, to perform, your content has to show quality and be optimised for search. The result – better performance in search rankings, more traffic to your website and […]
Content Strategy Pick N Mix [infographic]
How to make content marketing work a treat! There’s never been more variety in content marketing, as this infographic shows. While choice can only be a good thing, it also makes it even more important to know exactly what it is your audience likes and wants. The key is to choose the right combination of […]