UK Marketing Budgets Reach Decade High
The Q2 2024 IPA Bellwether Report reveals a positive outlook for marketers as economic conditions improve. The report highlights the highest revision of marketing budgets in a decade and the second highest in nearly 25 years. The net balance of UK businesses that increased their total marketing budgets rose from +9.4% in Q1 to +15.9% […]
Consumers: Too Many Ads on Social Media’
A recent survey by online marketplace vendor Capterra found that 91% of regular UK online shoppers feel bombarded by ads on social media. The study, which surveyed 499 consumers, highlights growing frustration with the volume of advertisements. In response to excessive advertising, over a third (37%) of respondents have blocked specific ads, and 35% have […]