Why Happy Customers Are Crucial for Business
Customer satisfaction plays a crucial role in the success of a business, acting as a significant driver for referrals, repeat business, and an enhanced reputation. However, customer satisfaction is not merely a byproduct of a transaction. It’s a fundamental driver impacting all facets of business operations. Nurturing happy customers and a loyal customer base requires […]
Leveraging Exhibitions for Business Growth (A Deep Dive!)
In sales and marketing, exhibitions are public events where businesses and organisations showcase and demonstrate their latest products, services, and innovations. These events are crucial platforms for companies to interact directly with their target audience, including potential customers, partners, and industry professionals. Exhibitions can take various forms, including trade shows, consumer expos, and virtual exhibitions. […]
Best UK Business Exhibitions in 2024 (A Guide!)
We love business exhibitions at Taxoo. We go to as many as we can! Why we love business exhibitions? Business exhibitions, also known as trade shows or expos, are events where businesses from a particular industry gather to showcase their products, services, and innovations to potential customers, partners, and industry professionals. These exhibitions can […]
Stay Competitive in 2024 (Strategies to Thrive!!)
Staying competitive is a necessity for business survival and growth. Maintaining a competitive edge in a constantly evolving market cannot be overstated, as it is the lifeline that enables businesses to thrive amidst fierce competition and ever-changing consumer demands. The rapid advancement of technology, shifting global economic trends, and evolving consumer preferences are some critical […]
Your Guide to Cheap Advertising Strategies (2024!)
Advertising is crucial for businesses of all sizes, playing a vital role in their growth, competitiveness, and sustainability in the market. But advertising comes at an increasing cost. Finding affordable advertising solutions in today’s market demands businesses navigate a complex landscape of rising costs, limited budgets, fragmented media channels, and evolving consumer behaviours. Overcoming these […]
Advance Your Writing for Advertising (A Deep Dive!)
Writing is pivotal in marketing and advertising strategies because it directly impacts consumer behaviour and decision-making with the power to: a) Persuade The primary goal is to persuade the audience by highlighting a product or service’s benefits and unique features. b) Inform It also informs the audience about a product or service’s availability, uses, and […]
The Four Types of Complaining Customers (A Guide!)
Complaints are arguably an inevitable part of running any business. At the crux of this universal truth is the basic principle that no company can perfectly meet the expectations and needs of every customer every time. The diversity of customer expectations, the complexity of products and services, and the unpredictable nature of human behaviour all […]
Content Marketing 2023 (Must-Read Guide!)
High-performance content marketing lies at the intersection of data insights, market and product knowledge and creativity. But while the concept of content marketing is generally well recognised and understood, effective implementation can still elude many businesses, leaving content performance and impact lacking. Content marketing in 2023 Content marketing is the strategic approach to creating and […]
Corporate Branding for SMEs
Corporate branding is just as important for start-ups and SMEs as it is for larger companies. By branding we mean your visual identity – the physical, recognisable markers that distinguish you from your competitors. It’s usually made up of your logo, along with the specific colours, fonts and images you use to identify and promote […]
Five Small Business Content Marketing Truths
Being competitive means being visible online, and for this you need content. Businesses of all sizes now understand the importance of content for effective marketing. Customers have spoken and they want content – whether it’s to be informed, educated or entertained. But for smaller businesses, there are real challenges in capitalising on online opportunities and […]
Why Marketers Should Have More Interest In Pinterest
Depending on your business and your audience, it could pay to look beyond the trusted staple of articles at more visual, and creative, ways to build engagement and traction online. Content marketing means more than articles. People consume content in various different formats – including images, video and audio, as well as text. Should Pinterest […]
SEO Doesn’t Have To Be Like “Juggling Lemons”
An effective content marketing strategy will see a website frequently updated with high quality content. Whether in the form of blogs, infographics, videos, news articles or landing pages, to perform, your content has to show quality and be optimised for search. The result – better performance in search rankings, more traffic to your website and […]
Content Strategy Pick N Mix [infographic]
How to make content marketing work a treat! There’s never been more variety in content marketing, as this infographic shows. While choice can only be a good thing, it also makes it even more important to know exactly what it is your audience likes and wants. The key is to choose the right combination of […]
Anatomy of Content Marketing [infographic]
How effective functioning of your content marketing drives online success While the concept of content marketing is generally well recognised and understood, effective implementation still eludes many businesses, leaving content performance and impact lacking. As the process of producing and sharing relevant and valuable information to target audiences, content marketing should be used to showcase your products […]
The Importance Of Designing Emails & Websites For Tablets
It’s something most, if not all, tablet users have experienced. You open an email and it instantly loses its formatting. You go to a website but you can’t read all of the text and the call to action button doesn’t work. What do you do? You simply close the window move on. All of the […]
Is Pinterest Worth The Effort For Small Business? Yes!
If you’re a small business, you’ll know it’s important to think carefully about where you focus your content marketing efforts. With so many different online platforms, it would take a huge amount of resource to commit to them all. But not all platforms suit all businesses and all audiences. Pinterest, for example, can offer considerable […]
10 Incredible Infographics Facts
For businesses looking to vary their content outputs to improve engagement and stand out from the noise, infographics remain a highly effective part of the content toolkit. Infographics offer a creative way for businesses to convey information. They bring real impact when communicating particularly complex or large amounts of information through easy-to-digest visuals. People are […]
10 Terrific Travel Industry Stats
Here’s a round-up of the latest travel industry trends to help inspire your content ahead of the holiday season. Green travel content will be of interest as sustainability and eco-friendly accommodation and holidays move quickly up the priority list, for younger travellers in particular. 73% of global travellers have said they’re intending to stay at […]
Key Takeaways From the Great Business Show
One of the key areas of focus at this year’s Business Show centred on CRM. During the conference, experts spoke about the emergence of CRM strategies and systems within progressive client-focused enterprises. These new systems, if well adopted, enable sophisticated monitoring and management of the sales cycle and client interactions. The data also facilitates the […]