If you own a website, it’s crucial to ensure it’s tailored for search engine visibility through search engine optimisation (SEO). This practice is essential for standing out on search engines like Google.
Imagine you run a flower shop in Wigan. By effectively applying SEO strategies, your goal is to make your site highly visible in search results whenever someone searches for “flower shop in Wigan” or even just “flower shop” while they’re in or close to Wigan. With proper SEO, your business might appear in search results.
SEO is an ever-evolving field, brimming with competition for those coveted top spots in search rankings. Continual engagement with SEO means regularly updating and refining your approach to stay ahead. Keeping abreast of the latest SEO tools and methods is beneficial for maintaining and enhancing your online presence.
Find your keywords
Enhancing your website’s visibility begins with strategically using keywords and phrases. While you might have an initial sense of the terms potential customers use to find your services, it’s vital to remain receptive and conduct thorough research. Tools like Google’s Keyword Planner and AlsoAsked can unveil the most sought-after terms in your industry, often with surprising insights.
After identifying your target keywords and phrases, integrate them thoughtfully across your website’s content. This includes web copy, meta tags, page descriptions, image “alt text,” and internal linking. Consistency and precision in this process aid search engines like Google in locating your site for relevant searches.
However, Google’s advanced algorithms are adept at identifying and penalising blatant keyword stuffing. Therefore, embedding your keywords within high-quality, authentic content is crucial. This means rich content on flowers, arrangements, and occasions for a flower shop. Regular updates with original, engaging content further bolster your search rankings.
Link building
Link building is a critical component of SEO, where quality links from reputable, relevant sources enhance your site’s authority and ranking. However, this must be approached with integrity, avoiding manipulative tactics. Organic link-building through quality content and partnerships is key.
Local seo
For small businesses, local SEO is paramount. Tools such as Google Business Profile significantly improve your visibility in local search results, aligning with the geographical focus of most small enterprises.
SEO DIY
Can you manage your SEO? If you grasp the basics. Yet, numerous professional services are ready to assist if time constraints or uncertainty prevail.
It’s crucial to ensure their strategies align with ethical practices to avoid potential backlash against your site.
Author
Graham is the CEO of Taxoo.
He is a Serial Start-up Entrepreneur, Investor and Multiple Business Owner. He has vast experience in Marketing, Business Management and UK Foreign Investment. He has multiple qualifications in both Law, Post Grad Marketing and is a Chartered Marketer and Fellow of the Chartered Institute of Marketing.
He is also the CEO of Lawble, Xpats.io, HR Hype and Rokman Media.
