Linkedin (Topic Overview!)
LinkedIn, established in 2003, is driven by its mission to “connect the world’s professionals to make them more productive and successful” and its vision to “create economic opportunity for every professional”. In December 2016, LinkedIn became a part of Microsoft, uniting under the shared objective of enhancing productivity for individuals and organisations. This collaboration aims […]
X (An Overview of New Twitter!)
X (formerly Twitter) is a digital microblogging platform where users can share brief updates, including images and videos. Since its inception in 2006, X has grown to amass over 300 million monthly active users globally. It offers a space for individuals to disseminate thoughts, news, real-time updates, and humour within a 280-character limit. The most […]
Social Media (An Overview!)
Social media is a pivotal networking and marketing tool for businesses of every scale, offering an equal footing for smaller and giant corporations. Launching a social media presence is straightforward, regardless of a company’s size or the scope of its marketing budget, effectively democratising access to vast audiences. First steps For many small […]
Advertising (An Overview!)
Advertising is vital for businesses to disseminate information about their services or products to a broad and targeted audience. This can be particularly effective for small businesses aiming to reach potential customers within a specific locality using local newspapers, directories, and billboards. For businesses focusing on a business-to-business model, advertising through industry-specific websites, publications, and […]
Online Marketing (Quick Summary!)
The digital era has revolutionised the way businesses approach marketing. Regardless of your business’s nature, the digital world is likely central to your marketing efforts. The surge in e-commerce has been notable, with an increasing number of businesses opting to sell their products online. Some of these businesses operate exclusively on the Internet. In contrast, […]
Email Marketing (In Brief!)
Email marketing has become indispensable for small businesses keen on disseminating frequent promotional communications. Its allure primarily lies in its speed and cost-effectiveness. However, the benefits extend beyond these initial perks. Email marketing unlocks advanced possibilities for tailoring messages to perfectly match the audience’s needs at the optimum moments, thereby significantly boosting business prospects. Compared […]
Online & PPC Advertising (Quick Guide!)
Online marketing through pay-per-click (PPC) campaigns, banner ads, and various digital messages is a powerful tool for promoting your business, driving website traffic, and increasing sales. Integrating PPC advertising into your digital marketing strategy is essential because it immediately attracts visitors with measurable outcomes, contrasting sharply with traditional advertising methods. Choosing Where to Advertise […]
Search Engine Optimisation (Short Overview!)
If you own a website, it’s crucial to ensure it’s tailored for search engine visibility through search engine optimisation (SEO). This practice is essential for standing out on search engines like Google. Imagine you run a flower shop in Wigan. By effectively applying SEO strategies, your goal is to make your site highly visible in […]
SWOT Analysis (A Quick Dip!)
Understanding your business’s inner workings and external environment is crucial for success. This encompasses insights into your clientele, competitive landscape, internal processes, and the broader industry context. Conducting a SWOT analysis is a strategic approach to acquire essential information for evaluating your business and its position within the market. Utilising a SWOT analysis offers a […]
How to Create a Brand (A Toe-Dip!)
Your brand represents one of your most valuable assets. It encompasses more than just your logo, tagline, and visual identity; it’s the entirety of your customers’ interactions with your business. This includes your commitment to your customers, the core values of your business, its unique character, and your communication style. It’s present in how you […]
Marketing Plan (A Brief Overview!)
A marketing plan outlines the practical steps to implement your marketing strategy, ensuring all business members understand the objectives and their roles in achieving them. What is a marketing plan? A robust marketing plan sets precise goals aligned with your broader strategic ambitions. For instance, if your strategy focuses on a specific customer […]
Self-Employment Explained
While going into business to work for yourself is an exciting time, there will be a lot you will need to consider. Self-employment means you will be taking on many responsibilities in the course of running your business, including meeting your tax obligations. What is self-employment status? If you start to work for […]
Family Investment Company Pros & Cons
A family investment company can be an attractive approach to tax and succession planning. In this guide, we look at what family investment companies are, the tax advantages available, as well as how these companies work and are managed. We also look at the overall benefits and drawbacks of a family investment company to help […]